Whois Privacy Protection, sometimes also called Privacy or Whois Privacy Protection, is a service that conceals the authentic contact information of domain owners on WHOIS lookup websites. Without protection, the name, street address and email of any domain name owner will be freely visible. Supplying fake info during the domain registration procedure or changing the authentic info later will simply not work, as doing such a thing may result in the registrant losing their domain name ownership rights. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS info must be valid and accurate all the time. The Whois Privacy Protection service was launched by registrars as an answer to the growing concerns for possible identity theft. If the service is active, the registrar company’s contact details will be listed instead of the registrant’s upon a WHOIS check. Most domains support the Whois Privacy Protection service, even though there are certain country-code ones that do not.